How to do search engine optimization and tips
If you have a website, there is no doubt that you have heard the term "search engine optimization" or sometimes it is simply called "SEO" or (S.E.O.O.). Search engine optimization is the improvement of your website so that when someone performs a search on Google, MSN, Yahoo, Bing or other popular search engines, your website is indexed. Search engine optimization is so important when it comes to website traffic and it is a great way to help your business grow.
If you are new to the Internet, you probably have a lot of questions about websites and how they work. Search engine optimization is a technique that allows you to achieve an optimal result when someone is looking for your business or your type of business.
It's about customizing your website to improve the search engine ranking for your company's website. With search engine optimization your website will be at the top of your game with the best search engine results. Those who are looking for your business will find it easy if you customize your website to put it in the foreground.
In order for your page to appear higher on the search engine results page and receive more traffic, it is important to have as much search engine optimized content on your page as possible.
At this point, you probably think you can put a page on your website that has a keyword or phrase that is repeated 20 times without any other content and counts as search engine optimized content, but that's not how it works. Spiders are programmed to count words on a page and calculate the density of keywords.
If the density of keywords is too high, they will not index this page and your page will not appear in search engine results at all. If the keyword density is too low, your page will appear at the bottom of search engine results. Finding the right keyword density is an important part of search engine optimization.
The original content is also very important. If the spiders that index your site recognize that the text on your site is exactly the same or similar to the text on another site, your site will not be indexed and will not appear in search engine results. Therefore, what you really need to do to effectively optimize your website in search engines is to get 100% original content that has the right density of keywords.
Various factors that may affect the Search Engine ranking of any website
❏ Page Ranking Criteria
Page Ranking refers to the density of keywords and the prominence of keywords on the website, i.e. the frequency and place (HTML code) where keywords are used. With this search engine you determine whether your page is relevant for the search for this keyword or not. You must use the keyword in the domain name, the file name, and the various HTML tags. It is not yet clear which search engine gives meaning to which HTML tag, but below are the tags where the use of keywords can help you to get a good ranking in search engines.
❏ Choose the right keywords
The keyword is the word or phrase that a search engine searches in the search engine to get the information. Finding the right set of keywords for your website is the part of planning where you brainstorm your website concept and search for the list of high traffic keywords that are most in demand. You can use various online tools that are available on the Internet as an opening tool, wordtracker tool, Google Sandbox. These tools will help you choose the right set of keywords for your site theme.
◎ TITLE label
◎ META tag keyword
◎ META Description Label
◎ Header tabs
◎ Body copy
◎ Text of the hyperlink
◎ Image ALT tag and image name
